Here is a thought: It is foolish to expect loyalty from people who cannot even give you honesty. People who have a habit of lying would not be counted to be faithful. There are people who are very good in presenting good reasons to justify doing wrong things and they are usually the same people who cannot be trusted. This applies both to business as well as relationships. This is why it is so important to protect our name and credibility. Always be truthful.
Loyalty and faithfulness is given by a man/woman who truly loves you by his/her own free will. Never beg for it.