Saying sorry is important and it works. But saying sorry works only when a mistake is done but not when trust is broken.
So in life as in business, we can afford to make mistakes, say sorry and repair the mistakes. But we can never afford to break trust. Forgiving is easy but forgetting and trusting again takes a long time and is sometimes impossible.
We make mistakes. We apologise and say, I am sorry. But make sure we do not mess up an apology with an excuse. “I am sorry… BUT… the reason why I did what I did…” This is not an apology because the word BUT nullifies the effort. Genuine apology also means the correction of the wrong that has been done. Repair for the damage has to be initiated. This is the responsibility of the one who did the wrong. If this part is missing the process is incomplete.
We all have made mistakes and there are many who want reform and recovery. When the intention is honest and sincere, there is no longer any need to bring up the past of a person when the same person is trying to improve his or her future.